Company
Two words and a ribbon.
The product is Loom Conductor, the mark is the ribbon-L, and neither should be confused with any other product that happens to be called Loom. Here is how to get all three right.
The elements
Name, mark, voice.
The name
Loom Conductor, two words, both capitalized. Conductor is not a subtitle or an edition. It names what the app does: a Conductor model directing a fleet of Claude Code sessions.
The ribbon-L
The mark is a ribbon-L: a single ribbon folded into an L, the thread on the loom. Use it on its own or beside the name, and do not redraw, recolor, or rotate it.
The voice
Sentence case, short and assertive, no emojis. We describe what the app does and stop. If a sentence would not survive next to a terminal, it does not ship.
When to write Loom Conductor, and when just Loom
Use the full name, Loom Conductor, on first mention in any document, headline, or app store listing, and anywhere readers may not have context. After that, Loom is fine: this site does it everywhere. When the surrounding context is crowded, "Loom Conductor by MingLLM" removes all doubt.
One thing the name is not: a relative of other software called Loom. There are well-known products that share the word, including a popular video messaging tool, and Loom Conductor is not affiliated with any of them. If your audience might picture a screen recorder, write Loom Conductor in full. What this Loom does is run six real Claude Code CLI sessions in parallel under a reasoning model that plans, dispatches, and verifies. The about page has the one-paragraph version, and the MingLLM page covers the studio behind it.
- First mention: Loom Conductor. Thereafter: Loom.
- Possible confusion with other Looms: always Loom Conductor, or Loom Conductor by MingLLM.
- Describing it in a sentence: a free, open-source desktop app that conducts a fleet of Claude Code sessions.
Usage
Quick answers for writers.
Is this the video messaging Loom?
No. Loom Conductor is an unrelated desktop app for macOS, Linux, and Windows that drives six Claude Code sessions in parallel. The shared word is a coincidence, not a connection.
Can I use the name and the ribbon-L?
Yes, to refer to the product accurately: in articles, talks, tutorials, and comparisons. Do not use them to suggest endorsement or to brand a different product. Assets live in the press kit.
How do I credit it in a write-up?
"Loom Conductor, a free, Apache-2.0 desktop app by MingLLM" covers it, with a link to this site or to the repository.
Hand it the work.
Walk away.
macOS, Linux, and Windows. Around 13 MB. Free and open source.